Excelis was already playing in the big leagues — but their marketing didn’t even make it up to bat. Already successful, they had Fortune 500 companies as clients thanks to referrals, but how could they market to other established companies without a website and brand presence? Their ability to grow was hindered…and it was time to provide a sophisticated, cohesive glimpse into the breadth of their experience and the scope of their offerings. Excelis’ founder came to me because it was time to make their brand presence as impressive as their capabilities.
The first step? Dive in and discover this brand! My copywriting partner, Deidre at Connect with Copy, took over the first phase — messaging! She discovered the Excelis brand: Who are you? Who are your ideal clients? What do they really need? What do you offer? This brand discovery and writing helped clarify and inform what Excelis was all about — personality included! From there, I was able to create visuals that enlivened the brand voice.
A website, proposal packet, trade show marketing, signage, profile sheets, business cards and more — Excelis got everything they needed to feel confident doing the marketing, and prospects got everything they needed to give Excelis a chance at bat. From there, closing the deal was easy.
Well, I made that last word up; it means plenty of clients! It’s so satisfying to bring a brand to life — especially when the client was as lovely as this one. Want to see what a little brand-love can do for your organization? Put me in, coach!
I know great things can happen when passionate, talented people work together.
Contact me to set up a 30-minute, complimentary video call to candidly discuss your needs, and see if our personalities, aesthetics and working-styles align.
