Zest Culinary Services Branding

Zest Culinary Services, formerly known as A la Maison, is a personal chef service and boutique catering company located in Bucks County, PA, about an hour outside of Philadelphia. Chef Melissa and Chef Theo are devoted foodies that live to eat and abide by the philosophy, “eat well, life fit and have fun”. Their active lifestyle is reflected in everything they do—resulting in cuisine that’s creative, healthy and delicious.

To target the right clients and secure future business growth, A la Maison was in need of a professional make-over. Chef Theo and Chef Melissa were settled on the name—Zest Culinary Services—but needed help bringing it to life. They looked to Tara Hoover Design to develop a brand that targeted the right clients to help their business grow. The result is fresh with refined elements and a professional tone so prospective clients can identify with Zest’s mission and appreciate the value of the services they provide. Bold colors, especially orange, speak to the energy Chef Theo and Chef Melissa bring to every client they serve, while classic elements convey their experience and high-end service.

Tara Hoover Design provided the following services: graphic design of a new identity with logo, brand manual, business card and pre-press/print coordination of material

Tools Used

  • Photoshop
  • Illustrator
  • InDesign