Relish Kitchen + Catering Branding

A rebrand of Chef Kim Smith’s personal chef business, Kimmers in the Kitchen. When Chef Kim began to offer boutique catering services, she realized that her branding and identity didn’t quite fit the image she was trying to portray. To take her business to the next level, she would need a polished, professional brand that also reflected her bright and fun personality. We began with a complete overhaul, including the business name. Several options were presented, but Chef Kim chose “Relish Kitchen + Catering” for its versatility, vibrance and retro vibe. Unlike the neutral color palette of Kimmers, Relish is bold, bright and represents the spirit of her business. Colorful, delicious food prepared to save you time, improve your health and allow you to relish the moments!

The branding package for Relish Kitchen + Catering included a business name, logo design, print and web ready files, color palette, business card design, stationery design and social media graphics.

Tools Used

  • Photoshop
  • Illustrator
  • InDesign