Nicholson Construction Website

Nicholson Construction Company is a nationally-renowned geotechnical engineering and construction firm with more than 60 years of experience.

Tara Hoover Design was hired by Nicholson to redesign their corporate website. They wanted a modern, mobile-friendly that site showcased several areas of the company and allowed for easy updating in the future. Through early discovery sessions, priorities for the website redesign were established:

  • A more in-depth “About Us” section to include a timeline of the company’s 60+ year history, pages dedicated to their Engineer Development Program and ongoing recruiting efforts and an area to introduce and highlight employees and the variety of roles they play in the company
  • A section to present and sort the multiple services they offer
  • A special section to showcase their “landmark projects” that would be more immersive and tell the story of these amazing engineering achievements

Aesthetically, it was important to maintain their current brand while featuring professional photography of their large-scale construction projects across the country. Technically, the site utilizes Webflow CMS which makes updating and adding events, press releases, open positions and employees a breeze—with zero coding required. The platform allows for three collaborators to gain access so multiple people can participate.

With the successful redesign of their website, Nicholson has seen a 25% drop in bounce rate and a 31% increase in time spent on the site overall.

Tara Hoover Design provided the following services: website design and development, photo retouching and video editing

Tools Used

  • Photoshop
  • Lightroom
  • Illustrator
  • Final Cut Pro